it starts on TikTok
markets: UK, Germany, France
Led TikTok’s EU-wide It Starts on TikTok campaign across the UK, France, and Germany, celebrating creators whose content sparked real-world change, from personal success stories and disability awareness to societal impact and small business growth. Delivered an integrated rollout across TV, BVOD, social, and iconic OOH, reframing brand perception and driving significant lifts in likability and reach.
Hannah and Becky, sisters for Manchester, believed in having open and honest conversations about disabilities. They started posting on TikTok to spread awareness of cerebral palsy, focusing on Hannah’s experiences and showing how they navigate through the highs and lows of life.
Located in the Outer Hebrides, Coinneach shares with the world his family's traditional Scottish bakes as well as inspires his followers to bake, forage and embrace slow living while showcasing the beauty of his island
Emanuel Wallace, known on TikTok as @big.manny1, aims to make science accessible and fun. His engaging content has inspired many followers to explore the wonders of science. Through his creative approach, Emanuel shows that science is both enjoyable and relevant to everyday life